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District Calendar![Staff Card Icon]()
StaffTop of Page
Zenobia Gerald, Director
916.566.1600 ext. 31212
James Tan, Marketing & Communications Specialist
916.566.1600 ext. 31243
Roman Rykun, Media Production Specialist
916.566.1600 ext. 31242
Melissa Gettler, Administrative Secretary
916.566.1600 ext. 31244
Communications
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MissionTop of Page
The mission of the Communications Department is to facilitate effective and powerful communication practices that build trust and support for Twin Rivers schools. The major components of our annual plan are listed below. We welcome your feedback and story submissions any time at communications@twinriversusd.org.
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ServicesTop of Page
School Site Engagement & Promotion
- School fact sheets and brochure development
- Event planning advice/assistance
- Event photography and videography
- Back to School, first day, performances, Open House, Graduations
- Slide shows posted to web sites
- Yearbook candid photos
- Marketing videos - high schools, AVID, CTE, etc.
Media Relations
- Advisories
- Stories for community papers/web news
- Response to media inquiries
- Press conference/media event coordination
Community Relations & Engagement
- Charity drive marketing and support
- Business partner development
- Parent and community event facilitation and support
Soliciting Feedback
- Customer service surveys
- Employee satisfaction surveys
- Automated phone surveys
Recognition Activities
- Annual Board Recognition Reception
- Classified School Employees of the Year Program
- Retirement Recognition Dinner
- Teachers of the Year Program
- TR Top Scholar
Electronic Messaging
- Video Stories and Slideshows
- District Office Digital Screens
- Board Meeting Slideshow
- TR (staff electronic newsletter)
- District web site (Content and training)
- Social Media (Facebook and Twitter)
Print Materials
- Community Report (Bi-annual)
- Emergency Cards (Annual)
- Student and Family Handbook (Annual)
- Ongoing event or issue fliers and fact sheets
- We Are TR! (quarterly newspaper)
District Emergency Planning & Activities
- Review district crisis communication plan annually
- Respond to and manage media contacts
- School Site Emergency Support
- Create letters and call scripts for families and staff as needed
- Create discussion points for staff as needed
- Send out automated calls as needed
Automated System Call Management
- Annual updates
- Ongoing support and training
- Contract negotiations
Department Support
- Fact sheets and letter creation and review
- Discussion points
- PowerPoint creation and design
- Event marketing and planning
- Mini-campaigns supporting district and site initiatives and issues
Flyer Review and Distribution
We appreciate the valuable information and opportunities our community partners provide to our students and families by way of flyers.
Before copying and distribution, we request that all fliers be reviewed by the Communications Office. Please submit your flyer to communications@twinriversusd.org. Allow one week for a response.
Flyers will be reviewed throughout the school year and up to one week before the last day of school.
All flyers must be submitted as a PDF and include the following disclaimer, "This is not a program of the Twin Rivers Unified School District, and TRUSD accepts no liability or responsibility for this program. The distribution or display of this material is provided as a community service."
Flyer approval includes permission to deliver flyers to school office staff who will then distribute the flyers to students via the classroom teacher. Each school principal may refuse flyers based on available staff time or individual school situations.
Before copying and distribution, we request that all fliers be reviewed by the Communications Office. Please submit your flyer to communications@twinriversusd.org. Allow one week for a response.
Flyers will be reviewed throughout the school year and up to one week before the last day of school.
All flyers must be submitted as a PDF and include the following disclaimer, "This is not a program of the Twin Rivers Unified School District, and TRUSD accepts no liability or responsibility for this program. The distribution or display of this material is provided as a community service."
Flyer approval includes permission to deliver flyers to school office staff who will then distribute the flyers to students via the classroom teacher. Each school principal may refuse flyers based on available staff time or individual school situations.